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Art Direction & Photography

client

LaSalle Community Center

Community organization that serves around 400 families per year through activities for children from 0 to 12 years old.

challenge

To design the new logo, branding guidelines and website that reflect the evolution of “Maison des familles de LaSalle”.

what we did

Branding, Web design, UX/UI, Photography, Social Media Content

how we did it

We combined a typographic logo with illustration elements. The family F rests on the pillars of the M de maison and L de LaSalle. We made reference to the geographic location of LaSalle which is between two water canals and near the St. Lawrence River. The vibrant colors and hand-drawn shapes carry a human and playful touch. In addition, we reinterpreted classic symbols like the home and sun to emphasize their mission as a warm and inviting space.

The name of the organization with the signature below the graphic elements reinforces the notion of a pillar of the community and support for families.

The website reflects a welcoming, dynamic and fun place, ensuring accessibility to information through a relevant and pleasant user experience that stands out for its quality of design.