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Fundamental Brand by Cocréa Studio

Fundamental designs marble products in Montreal that are ethically handcrafted in Mexico following sustainable practices.


To create the branding, designs and commercial strategy for a collection of ethically made marble products.

what we did

Products design / Branding / Strategy / Photography 

how we did it

We fostered an enriching dialogue and collaboration artisan-designer where contemporary design, digital manufacturing and traditional craftsmanship merged to create new products. Also, ethical terms or work and sustainable practices were established and prioritized. 

Moreover, as designers and artists, we decided to materialize through objects what we believe needs to be encouraged in our society. Therefore, The Fundamental collection aims to encourage healthy habits that create a positive impact in people’s lives. These habits include reflection, intimacy, hope and authenticity since we are convinced they are fundamental to our daily lives. 

Each object is paired with a habit, the 1X1 Bookends with reflection, You & Me tea light holder with intimacy, the Luz candleholders with hope and the Presence mirror with authenticity. 

Beyond our collaboration, we develop meaningful relationships with the community we work with to contribute to their empowerment and their quest towards obtaining a higher quality of life.

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