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client

Peter McGill Community Council (Non profit organization)

Located in downtown Montreal, their mission is to bring together and promote collaboration between the district’s residents, shopkeepers, workers and  students, and the public and community organizations that serve them. 

challenge

To design the new bilingual logo and brand guidelines that reflect the evolution of InterAction Peter-McGill into Peter McGill Community Council.

This community organization aims to encourage a sense of belonging to the neighbourhood and an active involvement in the life of the community by creating a place where stakeholders can express their concerns, collectively determine priorities for action and be  empowered to improve the quality of life in the neighbourhood.

what we did

Rebranding 

how we did it

The Table prides itself on being  an organisation that focuses on it’s members, specially it’s residents and their needs, providing a voice when representing the community. Through this it fosters a synergy among its stakeholders in order to increase the quality of life in it’s neighbourhood.

This energy that the organisation, through it’s devoted team, transforms into synergy to make the projects come to life, lies within the walls of the buildings downtown. It is intangible and yet it makes all the difference. The table is a key player in transforming it for the better in a dynamic, diverse, inclusive and generous way.

The concept of the logo brings together the idea of energy and synergy within the downtown community as well as the diversity of its members and stakeholders. The handwritten logo and hand traced skyline emphasize the human centered service at the core of their mission while the new more vibrant and joyful color palette reflects the diverse essence of the community that inhabits this neighbourhood.