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client

Tora Creation
Photographer and Makeup artist entrepreneur based in Montreal.

Tora Création is a brand that aims to make the experience of capturing unique moments a fun and unique one. Here, professionalism and creativity converge to attain the best result for the client.

challenge

 To design a bilingual logo that reflects the evolution of professional services complementing photography.

what we did

Rebranding 

how we did it

We established the main branding guidelines through typography and a new more vibrant color palette. 

The new bilingual logo truly reflects the evolution of Tora photography into Tora Création allowing it to portray the essence of the photographer/artist and her business while inspiring credibility and trust in her current and potential clients. 

Her colorful personality, dynamism and human touch is portrayed through the handwritten name, whereas her professional reliability and expertise is represented by the all caps sans-serif typeface Railway.