Bolstering business communication material
Based in Quebec, GPR has pioneered in geophysics for more than 40 years.
Rebranding of printed communication and marketing tools for Trade shows.
what we did
Rebranding / Graphic Design
how we did it
We reviewed all of their printed communication tools to design a new visual identity without changing their logo. This was done in order to help them stand out from their competition, all while reflecting their expertise and versatility.
The content, the color palette, and the graphic grid, as well as the style of the photos, were redesigned.
Their new graphic identity features brighter colors, more stylized images, a custom icon bank and a more dynamic editorial grid. In addition, the new layout of the information allows for greater clarity and therefore a better understanding of their products and services.